We are always being asked by our interns, “is there a formula for being creative?” Usually we just beat them with a stick, but instead, let’s explore. David Ogilvy, advertising guru, outlined a set of sure-fire ways to catch that ever fleeting audience with a title formula.


Our whole gang has recently returned from participating in the Santa Cruz Business Fair held at the Cocoanut Grove in Santa Cruz on Wednesday, March 14th. We were able to unveil our latest toy – the RED Epic, to do some shooting during the event.


I do hope that your 2012 has started amazingly well and will get even more epic as it progresses. The gang and I (aka CLAi) have certainly had a busy last few months – which means that it must be time for an update!


Now that the Internet has taken over the bulk of advertising and communicating, it’s time for everyone to explore the new opportunities that it provides; and what better way than to utilize the evolving world of social media?


Anyone who regularly transfers large amounts of data knows that transfer times can be unmanageable when large quantities of data are involved. Using a 10GB RED R3D file I ran a series of tests under a variety of parameters. The results can easily be calculated to fit any amount of data under various situations and transfer methods.


The Food Network hit Restaurant: Impossible was filming an episode in Santa Cruz, California to bring it’s own brand of renovation to Hoffman’s, a local restaurant and patisserie located in the heart of downtown. Three staff members here at CLAi were asked to join the production team during the three-day production.


Professionals from all industries utilize LinkedIn to further themselves and their business. We at CLAi find our LinkedIn profiles pretty handy as well, yet we recognize that there is a certain way to use your profile to optimize your results. Through our own experience and the points made in Compukol Connection’s business blog, we’ve come up with three basic steps to getting the most from your LinkedIn profile: information, keywords, and references/recommendations.


I begin to see why there is such a fierce discussion of their comparison… both cameras shoot beautiful footage for HD or film output, they are almost the same size and weight, and both brands have a loyal following of users. But these similarities are paired with significant core differences.