CLAi the film and video production company in San Francisco, San Jose, Palo Alto, Cupertino, Specializing in videography, video editing on Premiere Pro and color correction on DaVinci Resolve for corporate videos and documentary films

Thinkings : The Blog

Perhaps Thinkings is a bit fancy for what the San Francisco video production and post-production experts, Chris Layhe and the associates at CLAi, actually put down here. Getting It Off Our Chests would have been more accurate, but it just doesn't sound as intellectual as a film and video blog should be... here are the five or six latest blog posts for your enjoyment.

The Cinematographer’s Reel

They are "How do I get to be a DP/ Director/ Editor?" and "What should my cinematography reel be like so that I can become rich and famous/ finally get some work?".  The smarter amongst those who ask spot that the two questions are linked like siamese twins, and combine them into one longer question...

Is Enough Too Much

As the droll comedian Steven Wright says, “You can’t have it all…where would you put it?”  Yet, we Cinematographers generally do want it all, higher resolutions, higher frame rates, higher dynamic range and more color space.  But the question of storage, (or where to put it?) is only one of the myriad of considerations. 

The Many Or The Few

it was commonly accepted in parts of the business and marketing communities that it was better to have video material out there in bulk just to be seen, today's viewers have become sufficiently sophisticated that low budget mass video now has a significant negative effect on a brand.

The Role Of The Colorist

The Colorist Society International is the body that represents the interest of feature film colorists around the world (I'm an elected member) and is our equivalent of the DGA, ASC or ACE... we just have a much sillier acronym in CSI!  Anyway, the powers that be recently released a one page description of what it is that we do and how and when we do it that might shed a little light on the role for those that are interested or should know already.

It’s More Than The G-Rating

From Disney to Pixar to Dreamworks, these animation studios have set the standard for what “animation” is today. This world of animation they’ve created is a coloring book, where the trees speak and the restrictions of the real world do not apply.