CLAi the film and video production company in San Francisco, San Jose, Palo Alto, Cupertino, Specializing in videography, video editing on Premiere Pro and color correction on DaVinci Resolve for corporate videos and documentary films

The Film & Video Pre-Production Company

Pre-Production should be the starting point on any project - whether we are handling every aspect of a large multi-camera shoot and edit or just providing a camera crew, some color grading or a few hours of editing.

Pre-production is where we take the brief on the project as a whole from the concept team, the details on what has to be done and achieved, evolve a solution that will work for our client, and then translate this into technology and personnel hours, a budget and a schedule.

From there pre-production is where we handle pretty much everything up to the camera crew turning up to shoot – except for the production management area, which covers running the entire project.

Like everything else, the more we know up front, the more accurately we can control everything on the project.  This includes putting the right team together, and devising all of the physical aspects that need to be budgeted and put in place.

On a full blown film or video budget sheet there are many items that fall under the pre-production area, from technical drawings to equipment testing, and from script evolution to storyboards and shot lists to location time breakdown and call sheets.

I like to think of pre-production as where most aspects of a project succeed or fail – the home of the 7P philosophy, Proper Planning and Preparation Prevents Painfully Poor Performance (in England we translate this much more colorfully!)…