The Teeny Corporate Portfolio
To begin, these are a few of our favorite video and film corporate portfolio pieces that we at CLAi have created or been involved with... I hope you enjoy them!
Over the past 25 years or so CLAi have produced many hundreds, maybe even thousands, of video and film programs that fall into the general area of Corporate Videos. These have been for companies as diverse IBM, Boeing and Renault all the way down to tiny one man with an idea startups. Therefore, Some are million dollar collections of 35mm film pieces providing both smoke and mirrors and technical details of an airplane launch. Other corporate portfolios have been mid-budget brand identity or style videos for mid size companies. These companies are often re-inventing themselves or rolling out a new product line. Some have been simple mini-stories around a client testimonial or project synopsis.
What most have in common is that they fully use several of our greatest strengths – our ability to see the story that needs to be told. However, this can be a challenge in a brief full of nothing but facts. To clearly analyze the impact it can have from the perspective of the target audience, we constantly evolve this analysis to hone our targeting. We did this with each of our corporate portfolio pieces. Most importantly, the key is to tell that story accurately and effectively through documentary or narrative. Here at CLAi, we combine this storytelling with highly crafted imagery and design integrity that comes from Chris’ experience in the London advertising and marketing scene.
We Do It All
First, we do all of this in a way which puts budget into the production, and not into covering ongoing overheads. CLAi have a very deliberate company structure for our corporate portfolio to stay small and to scale to whatever is needed on any project. Fortunately, this company also owns 95% of the equipment necessary to execute most projects. This helps to have flexibility on budget and production timeline.
Most of these pieces have been produced by CLAi, but some have just used part of our production arsenal. This includes scripting and design, directing, shooting and cinematography, editing, color grading, sound design, animation and mastering. If you click on the image link it will take you to the video and a fuller explanation of all of this good stuff.