Corporate videos, advertising commercials, government projects, non-profit and startup PR and fundraising videos make up 90% of CLAi's work, and around 45% of Chris Layhe's solo billable hours.
As a group this category is incredibly broad in the range of pieces produced, the complexity, time available and the budgets to achieve them. That means performing well or better to make each and every project a success is very demanding on a company’s experience and skill, and those of each and every individual working on the production… fortunately areas where Chris Layhe and the associates excel!
Of course, to make it harder still for a client to make the right choice between a barrel full of shiny production company / creative agency apples, finding the reality of your potential partner’s ability, and the budgets they promise to meet and quality they promise to deliver, often ends up as a subjective guessing game. But the one thing about this mixture we call Video Productions is that at the end of the project it is becomes very objective, as hard reality hits and you either raised the money or didn’t, sold the product or it failed, built the company or started the next one. That’s why we have included quite a few short testimonials from our clients – notes they have sent to us after the results of a production have been measured and the last invoice has been paid…