Pitching a film or video concept is at best a delicate and at worst a dreaded process. So here’s a list of the 7 deadly sins of concept pitching provided by INC. Magazine (and learnt by us at CLAi the hard way…).


Marketing and advertising have moved from broad overviews of information that target the general public to narrow and detailed segments. Inc. Magazine shares 4 tips for addressing your narrow-cast audience.


Ted Schilowitz, one of RED’s big guns, answers 9 RED Epic Questions that he gets asked day in and day out, in a video interview.


Although video marketing has been around for some time, sites like YouTube and Sclipo are helping video marketing reach new customers. Now customers expect to see the same creativity and high quality in an internet video as they would a television commercial.


Film lovers and J.R.R. Tolkien fans rejoice; The Hobbit is currently being shot with thirty of the new, advanced, hand-machined RED Epic-M cameras.


We received a call requesting us to organize a four day shoot requiring five RED M-X’s. The job: filming Ballet San Jose’s production of Swan Lake. The whole experience has left us confident in the systems we have created and of what is achievable with just one call.


The most meaningful bi-product of last week’s shoot is the more clearly articulated knowledge that our RED Alliance can work quickly and capably with very short notice.


Welcome to part two of our two part advice column! We realize you’ve been hotly anticipating numbers 6 through 1, so here they are without any further adieu.